Joe Markovitch, Senior Advisor
Joe Markovitch proudly hails from Esterhazy, Saskatchewan where his family owned and operated a popular general store. He learned, from an early age about the nature of business ownership and small town values.
Seeking further education he moved to Vancouver to attend UBC. Graduating with a Commerce degree Joe pursued a career in the advertising field, growing from an Account Executive position to Branch Manager Joe successfully managed advertising campaigns for Toyota, Wendy’s, GM and Jeep.
In 1994, Joe and his wife co-founded Solly’s Bagelry, an ethnic bakery/deli which has become an institution in Vancouver. Together they operated and grew Solly’s, from a small community bakery to a multi-unit retail operation and central production facility with a loyal customer base and premium grocery accounts like Whole Foods and Urban Fare.
After 16 years Joe sold his interest in Solly’s and returned to the marketing field as Marketing Director for a musical instrument components manufacturer. He never lost his passion for entrepreneurship and guiding people toward achieving their vision.
Joe began mentoring through a non-profit business start up organization and found his passion in business advising.
Along with being a Senior Business Advisor, Joe teaches at Vancouver Community College and is a professional musician and founding member of the Usual Suspects band, which he has lead for more than 20 years. Joe also enjoys cooking, yoga, biking, swimming and donates his musical talents at annual charitable fundraising events.