Jeff Driedger, Senior Advisor
Jeff Driedger began his career as a boy working behind the counter of his family’s successful retail business, learning fundamental principles, realities and challenges of business. His love for coffee led him to work with Starbucks in its early days, to lay the foundation for growth across British Columbia and New York City. He moved on to become a Director and Western Canadian General Manager of a Berkshire Hathaway company, where he applied his leadership, strategy, sales management, operations, customer service and human resources skills to empower his team to achieve record results.
Jeff’s greatest strengths include strategic and analytical problem solving to create real practical solutions. “Too many times, great ideas fail to make a difference because of poor implementation,” he explained. “I always come back to how to improve the real-world business situation. Those are the actions that impact results. The power of the Wardell International approach is that the changes you will make in your business make it less dependent on you as the owner. That makes room in your life to invest in the things that are important to you. I’ve seen too many burned out business owners. It doesn’t have to be that way.”
Jeff has served the BC Children’s Hospital foundation as a Retail/Wholesale committee member helping raise millions of dollars in support of sick children. He loves to cycle, ski and spend time outdoors.