Mastering the Emotional Side of Sales

Whether you’re choosing an accountant or buying an appliance, your decision around what to buy and who to buy it from hinges on one critical emotion: trust. When it comes to sales, trust is everything. It’s the key to turning a prospect into a lifelong customer. It’s also the key to losing customers, as once the trust is gone, so is the relationship.

Here’s how you can invest some time preparing your sales team to make the best possible first impression. Systemize these principles, and your effort here will pay off dramatically.

Grow Your Business with a Strategic Alliance

If you’re a business owner or manager, I probably don’t need to tell you just how important a strategic business alliance, or partnership, can be to your overall success. Over the years, I’ve seen many businesses enjoy great success through smart alliances, and in my own business, alliances have been key. However, every now and then I encounter a business that isn’t sure if partnering would be helpful, or just can’t see what type of alliance could benefit their particular business.

If this sounds familiar, consider the following illustrations of some smart alliances in action. Take a look at the reflection questions with your team and allow these examples to inspire some creative partnership ideas in your own business.

Although the picture isn’t clear..the message was

Wardell helps business owners achieve their entrepreneurial dreams

            Mark Wardell speaking in Buenos Aires, Argentina, October 3rd.

 

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“Wardell has helped me systemize my business so I can travel with my family often and live the life I’ve always dreamed of.”

— Brad Haima, Founder, Circle Graphics

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