How to Strengthen your Brand with Product Positioning

What’s so unique about your business?

Your position in the market is the status consumers give to you in their minds.  While every customer has different needs and opinions, looking at groups of consumers reveals clusters of individuals looking for specific needs.

Why you can’t be everything to everyone

In a competitive market, businesses will attempt to cater to increasingly specific consumer needs. By defining your market position you ensure:

Security – you are guaranteed a position in the market by claiming a piece of it as your own

Growth – it positions your value proposition to address a large base of consumers

Communication – a defined market position is a powerful marketing message that cuts through advertising clutter

Solidarity – it aligns internally with your Corporate Vision

A Business and Management Lesson from the 2013 Masters

As rain pounded down for the concluding round of the Masters, a number of wonderful story lines were being watered as well.

Adam Scott wins for himself and an entire nation.

Angel Cabrera makes a spectacular shot on the 18th to force a playoff.

With clients in both Australia and Argentina we say CONGRATS to both!

Beyond the winners and almost winners, the rain became a story in itself.

The greens, always slippery and treacherous, had become a little slower but still very tricky.

One of the TV commentators stated (paraphrased), ‘the players are aware of the rain, they just haven’t adjusted to the rain’.

I actually paused my live TV, hit the 7 second rewind and listened again.

They were AWARE, but hadn’t ADJUSTED.

Mark Wardell's 10 Tips for Making Your Business More Effective

1. Become an expert on your customers

Reaching new customers is always more challenging than getting in touch with the ones you already have. If you connect in new ways with your current customers, you will quickly discover why they do business with you and potentially, what would lead them to doing more business with you.

2. Systemize your business

Create manuals that document all the procedures involved in your operations including hiring employees, employee job descriptions, production procedures, production work-flow, sales and marketing, accounting and customer service. As you create these documents, you will develop a clearer picture of what you should be doing to ensure your business is running efficiently. Building accountability into your procedures will motivate employees, and develop a culture of effectiveness needed to take your business to the next level.

3. Empower your employees

No matter how hard you work, you simply can't do it all yourself. Quit being such a "control freak" (yes, you) and start empowering the team around you to be responsible for the day-to-day tasks involved in managing your company. You will be amazed at what they can do without you.

How to Transform Change Management into a Positive Experience for Your Employees

“Change Management” has become a sensitive word for many people. Changing your business environment and processes starts with your employees and unless they are comfortable with a new direction, the effectiveness and outcome of your changes will be in jeopardy. Your business systems need to adapt to keep pace with your environment, your product evolution, and ultimately, your growth.

Continuous improvement is an essential attribute to a systems based business. Change is inevitable and you can transform the culture of your business to be highly responsive to it.

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“Wardell has helped me systemize my business so I can travel with my family often and live the life I’ve always dreamed of.”

— Brad Haima, Founder, Circle Graphics

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