The Secret to Market Adaptation

Running a business requires versatility. These days, there is no final version of a product or a service. The key to success is continual improvement, adaptation to the needs of customers and that magic ability to predict what people want, before they want it.

To do this, you need to have a solid yet flexible operations team in place, managing the daily grind of your business while being closely attuned to the market climate at large. 

How to Build Client Loyalty

While many business owners obsess about ways to reach new customers, when it comes down to it, your most important source for new business is right in front of you: your existing customers. Surprised? Your existing customers are not only the best source for new business (via expanded services) but they are also the ever-important ticket to new customers (referrals). That’s why you need to make sure you’re doing everything possible to maintain the loyalty of the customers you’ve already got.

While many businesses get in the habit of collecting customers, it’s far more important that existing customers feel valued. When a customer feels valued, they become loyal, even life-long. This gives you the opportunity to provide them with even more business. And as we all know, happy customers are the best sales team going.

So how do you earn this kind of loyalty?

Thank You

Mark Wardell sharing his expertise with the International Management Graduate Program Nov 6, 2013.


My computer was not cooperating today. The system was slow and missing data. It laboured just to open a program. IT suggested a reboot. It resets everything and puts it back to normal settings.

It worked. The system was back furiously receiving emails and updates.

A vacation is a mirror of a reboot. It takes a few days to unwind, and then it happens. Your mind wanders into tranquility. Settings are restored.

Business owners often struggle with staff away. Processes are amended as everyone steps in the gap.

The true value of the reboot is immeasurable. It speeds up the system and restores the missing data

Mastering the Emotional Side of Sales

Whether you’re choosing an accountant or buying an appliance, your decision around what to buy and who to buy it from hinges on one critical emotion: trust. When it comes to sales, trust is everything. It’s the key to turning a prospect into a lifelong customer. It’s also the key to losing customers, as once the trust is gone, so is the relationship.

Here’s how you can invest some time preparing your sales team to make the best possible first impression. Systemize these principles, and your effort here will pay off dramatically.

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Circle Graphics

“Wardell has helped me systemize my business so I can travel with my family often and live the life I’ve always dreamed of.”

— Brad Haima, Founder, Circle Graphics

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