How to Build Client Loyalty

While many business owners obsess about ways to reach new customers, when it comes down to it, your most important source for new business is right in front of you: your existing customers. Surprised? Your existing customers are not only the best source for new business (via expanded services) but they are also the ever-important ticket to new customers (referrals). That’s why you need to make sure you’re doing everything possible to maintain the loyalty of the customers you’ve already got.

While many businesses get in the habit of collecting customers, it’s far more important that existing customers feel valued. When a customer feels valued, they become loyal, even life-long. This gives you the opportunity to provide them with even more business. And as we all know, happy customers are the best sales team going.

So how do you earn this kind of loyalty?

Thank You

Mark Wardell sharing his expertise with the International Management Graduate Program Nov 6, 2013.


My computer was not cooperating today. The system was slow and missing data. It laboured just to open a program. IT suggested a reboot. It resets everything and puts it back to normal settings.

It worked. The system was back furiously receiving emails and updates.

A vacation is a mirror of a reboot. It takes a few days to unwind, and then it happens. Your mind wanders into tranquility. Settings are restored.

Business owners often struggle with staff away. Processes are amended as everyone steps in the gap.

The true value of the reboot is immeasurable. It speeds up the system and restores the missing data

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Circle Graphics

“Wardell has helped me systemize my business so I can travel with my family often and live the life I’ve always dreamed of.”

— Brad Haima, Founder, Circle Graphics

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