Grow Your Business with a Strategic Alliance

If you’re a business owner or manager, I probably don’t need to tell you just how important a strategic business alliance, or partnership, can be to your overall success. Over the years, I’ve seen many businesses enjoy great success through smart alliances, and in my own business, alliances have been key. However, every now and then I encounter a business that isn’t sure if partnering would be helpful, or just can’t see what type of alliance could benefit their particular business.

If this sounds familiar, consider the following illustrations of some smart alliances in action. Take a look at the reflection questions with your team and allow these examples to inspire some creative partnership ideas in your own business.

Although the picture isn’t clear..the message was

Wardell helps business owners achieve their entrepreneurial dreams

            Mark Wardell speaking in Buenos Aires, Argentina, October 3rd.



I was reminded of the importance of communication yesterday. A service technician arrived with a part to fix a different machine. The Service desk had confirmed with us the make and model – but somehow the information was lost in translation to dispatch. The technician mentioned he had been asked to return to the shop to get the part - for the wrong machine.

The time for one missed relay of information is hours, wasting time for the technician, dispatch and us.

What checks do you have in place to make sure you are not squandering your customer’s time? Are there systems for capturing and checking critical information?  Little mistakes can add up. Ensure your customer’s don’t have a reason to look elsewhere.

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Circle Graphics

“Wardell has helped me systemize my business so I can travel with my family often and live the life I’ve always dreamed of.”

— Brad Haima, Founder, Circle Graphics

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