MARKETING STRATEGY

FOR SMALL BUSINESS

As a small business owner and operator you know the impact that a well-constructed marketing strategy can have on your business. It clarifies your position in the market, accelerates lead flow, and increases revenue growth and brand awareness. But you struggle to balance these goals with the demands of daily operations. As a result, you’ve seen repeat business drop and new business stagnate.

Where should you place your efforts to get the biggest bang for your buck?

At Wardell International we’ve helped thousands of business owners overcome the same struggles and climb the Value Pyramid.

How it works

Our expert advisors guide you and your team through a series of exercises and workshops to help you define your customer, market position, and lead generation strategy.

Your Customer

Who are your best customers? Are they the ones who spend the most money on your products and services each year? Certainly that’s important, but that’s only part of it. Your best customers are also those who regularly tell others about your business, are the most enjoyable to do business with, and have the greatest potential for future business. We will help you define your best customers.

Your Position

Knowing who your best customers are and what motivates them is a good start, but it isn’t enough. You also need to position your brand so when your customer wants what you offer, they think of your first. We help you define a powerful message that highlights the unique value of your business and why people should buy from you as opposed to any other business.

Lead Generation

With the right message, targeted at the right customer, you now need to choose the most effective channels. Marketing channels can be anything from Google ads, to airing a television advertisement. The possibilities are endless, but they all have their inherent strengths and weaknesses, depending on the needs and habits of your target customers. We help you explore the possibilities within your budget and narrow the focus to produce an actionable marketing calendar.

Get In Touch

To get started, request a FREE consultation below. We want to hear about the marketing challenges that are unique to your business.

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Circle Graphics

“Wardell has helped me systemize my business so I can travel with my family often and live the life I’ve always dreamed of.”

— Brad Haima, Founder, Circle Graphics

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