Wardell International Inc.
Last updated: June 23, 2026

  1. Overview
    Wardell International Inc. (“Wardell,” “we,” “our,” or “us”) is committed to protecting the personal information of everyone who interacts with our websites, tools, and services. This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and your rights in relation to it.
    This policy applies to:
    wardell.biz and wardellinternational.com (our primary websites)
    valuereadiness.wardell.biz (the Value Readiness Score tool)
    klarify.biz (our Klarify software platform)
    Any webinar registration forms, LinkedIn Events, or other lead generation activities operated by Wardell
    Any other Wardell-operated digital properties that link to this policy
    Wardell International Inc. is incorporated in British Columbia, Canada and is subject to the Personal Information Protection and Electronic Documents Act (PIPEDA) and the BC Personal Information Protection Act (PIPA). If you are located in the United Kingdom or European Economic Area, additional provisions under the UK GDPR and EU GDPR may apply to you, as described in Section 10.
  2. Information We Collect
    2.1 Information you provide directly
    We collect personal information that you voluntarily provide when you:
    Complete a contact or inquiry form on our websites
    Register for a webinar, event, or online session (including via LinkedIn Events)
    Subscribe to our email list or newsletter
    Take the Value Readiness Score assessment or any other diagnostic tool
    Request a demo of Klarify or any Wardell service
    Engage with us by email, phone, or social media
    The types of information collected in these contexts include: first and last name, job title, company name, email address, phone number, country or region, and any responses you provide within our tools or forms.
    2.2 Information collected automatically
    When you visit our websites, we and our third-party service providers automatically collect certain technical information, including:
    IP address and approximate geographic location
    Browser type and version
    Pages visited and time spent on each page
    Referring URL (the page you came from)
    Device type and operating system
    This information is collected through cookies and similar tracking technologies (see Section 5).
    2.3 Information from third-party platforms
    If you register for a Wardell webinar or event through LinkedIn Events, LinkedIn may share with us the information you provide on their registration form, including your name, email address, job title, company name, and country. This sharing is governed by LinkedIn’s own Privacy Policy as well as your LinkedIn account settings.
  3. How We Use Your Information
    We use the personal information we collect for the following purposes:
    To respond to your inquiries, questions, or requests
    To register you for webinars, events, or sessions you have signed up for, and to send you confirmation, reminder, and follow-up communications related to those events
    To deliver the Value Readiness Score results and any associated reports or recommendations
    To send you marketing communications about Wardell services, tools, or content, where you have provided consent or where we have a legitimate interest in doing so
    To improve our websites, tools, and services based on usage data and feedback
    To measure the effectiveness of our marketing campaigns, including LinkedIn advertising
    To comply with applicable legal obligations
    We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
  4. Legal Basis for Processing (GDPR/UK GDPR)
    For individuals in the UK or European Economic Area, we rely on the following legal bases to process your personal information:
    Consent: Where you have explicitly opted in to receiving marketing communications or registering for an event.
    Legitimate interests: Where we have a genuine business reason to process your data (such as following up after a webinar or improving our tools), provided this does not override your rights and interests.
    Contract: Where processing is necessary to fulfill a service you have requested.
    Legal obligation: Where we are required to process your data to comply with applicable law.
    You may withdraw consent at any time by contacting us as described in Section 9, or by using the unsubscribe link in any marketing email.
  5. Cookies and Tracking Technologies
    Our websites use cookies and similar technologies for the following purposes:
    5.1 Essential cookies
    These are necessary for the websites to function and cannot be disabled. They include session cookies, login state cookies (for registered users), and spam-detection cookies associated with our comment forms.
    5.2 Analytics cookies
    We use analytics tools to understand how visitors use our websites. This data is aggregated and used to improve our content and user experience.
    5.3 LinkedIn Insight Tag
    Our websites use the LinkedIn Insight Tag, a small piece of JavaScript code placed by LinkedIn. This tag enables us to track conversions from LinkedIn ad campaigns, retarget website visitors on LinkedIn, and gain demographic insights about our website visitors. The LinkedIn Insight Tag collects data including URL, referrer URL, IP address (truncated), device and browser properties, and timestamp. LinkedIn members’ data is protected by LinkedIn’s privacy policy. You can opt out of LinkedIn’s use of this data at: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
    5.4 Managing cookies
    You can control and disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our websites. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when cookies are set.
  6. Sharing Your Information
    We may share your personal information with:
    Service providers: Third-party vendors who assist us in operating our websites, delivering services, or conducting marketing activities (such as email platforms, CRM software, and webinar tools). These providers are contractually required to protect your information and use it only for the purposes we specify.
    Microsoft Teams / Microsoft 365: We use Microsoft Teams to deliver webinars and may use Microsoft 365 tools to manage event registrations and communications.
    LinkedIn: Where you register through LinkedIn Events, your information is shared between LinkedIn and Wardell in accordance with LinkedIn’s Privacy Policy and the registration form consent you provided.
    Legal and regulatory authorities: Where required by law or in response to a valid legal request.
    We do not transfer your personal data to third parties outside Canada or your region without ensuring appropriate safeguards are in place, such as standard contractual clauses or equivalent protections recognized under applicable law.
  7. Data Retention
    We retain your personal information for as long as is necessary to fulfill the purposes described in this policy, or as required by applicable law. Specifically:
    Webinar registration data is retained for a period of up to 24 months following the event, after which it is deleted or anonymized unless you have entered into a client relationship with us.
    Marketing contact data is retained until you withdraw consent or request deletion.
    Client data is retained in accordance with our contractual obligations and applicable legal requirements.
    Website analytics data is retained in aggregated, anonymized form.
  8. Security
    We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These include access controls, encrypted data transmission (HTTPS), and regular security reviews of our platforms and service providers.
    No method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.
  9. Your Rights
    Depending on your location and applicable law, you may have the following rights in relation to your personal information:
    Access: The right to request a copy of the personal information we hold about you.
    Correction: The right to request that we correct inaccurate or incomplete information.
    Deletion: The right to request that we delete your personal information, subject to certain exceptions.
    Withdrawal of consent: The right to withdraw consent to marketing communications at any time.
    Objection: The right to object to processing based on legitimate interests.
    Portability: The right to receive your data in a structured, machine-readable format (where applicable under GDPR/UK GDPR).
    To exercise any of these rights, please contact us using the information in Section 11. We will respond within 30 days of receiving your request.
    If you are located in the UK or EEA and believe we have not handled your data appropriately, you have the right to lodge a complaint with your local data protection authority (e.g., the UK Information Commissioner’s Office at ico.org.uk, or your national supervisory authority within the EU).
  10. International Data Transfers
    Wardell International Inc. is based in Vancouver, British Columbia, Canada. Canada is recognized by the European Commission as providing an adequate level of data protection for commercial organizations subject to PIPEDA.
    Where we transfer personal data to service providers or platforms outside Canada or the EEA, we take steps to ensure appropriate safeguards are in place in accordance with applicable data protection law, including the use of standard contractual clauses where required.
  11. Contact Us
    If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:
    Wardell International Inc.
    Attn: Privacy Officer
    Vancouver, British Columbia, Canada
    Email: info@wardellinternational.com
    Phone: 1 (888) 4 WARDELL / (604) 733-4489
    Website: www.wardell.biz
  12. Changes to This Policy
    We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.
    Continued use of our websites or services following the posting of changes constitutes your acceptance of those changes.
Wardell International © 2026 | Privacy Policy