The Secret to Market Adaptation

Running a business requires versatility. These days, there is no final version of a product or a service. The key to success is continual improvement, adaptation to the needs of customers and that magic ability to predict what people want, before they want it.

To do this, you need to have a solid yet flexible operations team in place, managing the daily grind of your business while being closely attuned to the market climate at large. 

How to Build Client Loyalty

While many business owners obsess about ways to reach new customers, when it comes down to it, your most important source for new business is right in front of you: your existing customers. Surprised? Your existing customers are not only the best source for new business (via expanded services) but they are also the ever-important ticket to new customers (referrals). That’s why you need to make sure you’re doing everything possible to maintain the loyalty of the customers you’ve already got.

While many businesses get in the habit of collecting customers, it’s far more important that existing customers feel valued. When a customer feels valued, they become loyal, even life-long. This gives you the opportunity to provide them with even more business. And as we all know, happy customers are the best sales team going.

So how do you earn this kind of loyalty?

Thank You

Mark Wardell sharing his expertise with the International Management Graduate Program Nov 6, 2013.

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— Brad Haima, Founder, Circle Graphics

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