How to Build Trust with your Sales Prospects Part 1

Outstanding sales people become trusted allies

When your interests as a sales person are aligned with your prospects you’re looking out for their best interests. Creating a sense of trust and mutual interest is built on a foundation of respect. Successful sales people demonstrate this respect by being highly intuitive in communicating and empathizing with prospect needs. In the next two blog posts we will look at four habits that increase your effectiveness at engaging prospects and building trust:

Be aware of Cultural Context

Speak with the right language

Tailoring your speech to compliment your prospect’s level of education, literacy and understanding of technical jargon will create a sense of respect and competency

The Alarm Has Sounded. You Need to Cut Costs.

When a business is in trouble and needs to cut costs, careful consideration is important. Often times, good managers use short term thinking that can cut a budget's nose but spite a business’s face. Many business owners get the cutting knife and do more of a hack job then applying a sense of purpose and goals based strategy to the cuts.

There is no one magic solution to easily reducing costs and if that were the case, it would have been obvious and performed already.

Here are some practical tips for cost cutting without creating massive disruption in your business:

7 Practical Strategies for Successful Working Relationships

 

 

Who actually does the work in your business?

While independent roles and strategic objectives may be defined, the people accomplishing the work can do so in a variety of ways. The modern working world incorporates skills and talents through a variety of relationships all designed to focus on completing the task at hand.

Mark Wardell's Top 10 Tips for Managing Your Time

1. Plan the following day at the end of each day

This is the time your mind is most clear. If you try to plan your day in the morning, you become distracted by your e-mail, your voicemail, the telephone, your employees, your customers, and so forth. It’s nearly impossible to think rationally about your priorities when you’re being pulled in 10 different directions. It’s also a good idea to plan the following week at the end of each week, plan the following month at the end of each month, and plan the following year at the end of each year. Make this part of your regular routine. If you follow no other piece of advice on this list, follow this one. I guarantee you this simple change will increase your productivity more than you can imagine.

Eggs, Baskets and Economic Diversity

Rachel Mendleson has put together an excellent article for the Huffington Post.

Of note is Canada's shift towards oil, gas and mining as a key driver of the economy.

The chart below (via Huffington) shows the decline of manufacturing as a percent of GDP and the increase of the natural resource sector over an 11 year period.

So is this a bad thing?

Too many eggs in one basket?

Doom and gloom?

No.

Business is simply going where Business goes.

As the US continues it's economic sputter, China has become a source of real opportunity.

Working with private business across the world, we see this situation Canada faces reflected in individual businesses again and again.  Do I follow the money trail?  Do I stay with what has brought us this far?

The answer is usually a diversified approach.

Completely abandoning a product or even a strategic direction may make sense in some cases, but many times a mixed approach of retaining a company's history, customer base and core while pursuing a new opportunity is the best recipe.

To read more about Canada's shifting direction read the full article from the Huffinton Post here.

To analyze your own business strength take the Wardell Business Strength Test. (free, online and private)

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