Work-Life Balance

Striking a balance between work and the rest of your life can be challenging. Here’s how to make this goal achievable.

“Making the most of life” is not a goal that needs much selling. Most of us would readily admit to not living completely fulfilled lives, especially those of us suffering from constant work preoccupation. Clients, staff, marketing… let’s face it, the demands on a business owner do not always foster a healthy work-life balance.

What does a balanced life really look like anyway? It’s not the status quo, that’s for sure. The average business-person spends most of his or her day in reactionary mode dealing with the day-to-day work challenges that crop up, rather than being proactive about the work they want to do. Not good. Living in reactionary mode is stressful and frustrating. It takes away an individual’s sense of purpose, and causes them to lose sight of the pursuits that energized them in the beginning.

John Burroughs quote

SMART Marketing

How did your most recent customer discover your company? Were you reaching out to a cold calling list or did they fill out a form on your website? Were they referred by an existing customer to you or did you get the contact information after meeting them at the trade show?

Tracing the path of each lead in your business can be tricky, but understanding how each one arrives is important to help direct your marketing.

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Circle Graphics

“Wardell has helped me systemize my business so I can travel with my family often and live the life I’ve always dreamed of.”

— Brad Haima, Founder, Circle Graphics

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