How did your most recent customer discover your company? Were you reaching out to a cold calling list or did they fill out a form on your website? Were they referred by an existing customer to you or did you get the contact information after meeting them at the trade show?
Tracing the path of each lead in your business can be tricky, but understanding how each one arrives is important to help direct your marketing.
It’s the beginning of a new year: an exciting opportunity for new levels of growth and success for your company. But only if you know the right questions to ask- and answer- of course. Without further ado, here are the top 10 questions every business owner seeking growth should ask in 2014. The resulting self-examination will undoubtedly lead to big things for your business. Happy New Year!