Effective Lead Generation Part 1

Sales are a vital part of any business, and the lead generation team are the back room heroes of your sales force. Unfortunately, this area of most businesses sees more missed opportunities, more wasted resources, and is often more neglected than any other area in marketing and sales. The truth is that with a well run lead generation department you can build a huge competitive advantage into your company.

Your lead generation team not only has a profound effect on your sales team’s productivity and your bottom line, but also on your sales team’s job satisfaction.  Have you got great people on your sales team?  Make more money and keep your star performers longer by helping them perform better. 

What follows are 7 principles that will rejuvenate and fortify your businesses Lead Generation department.

Effective Marketing Part 2

Cont’d from Part 1

No matter what your situation, the marketing process is always the same.

You need to:

1. Determine who you are selling to.
2. Identify their needs (or wants).
3. Create a solution for those needs.
4. Let them know about it.

And then:

Make Your Case

Why should people buy from your business, instead of  any other business that sells similar products or services? What's so unique about your business?

If you don't have specific answers to these questions, or more importantly, if your customers and prospects don't have specific answers to these questions, you've got a problem. There is a solution, however, and it's called positioning.  Wardell can help you with this.

Effective Marketing Part 1

Know Your Market and Position Your Company

More than likely, your 10 best customers belong to a common market. A market is a group of people with one or more qualities in common. Neighbourhoods, people with similar interests, industries, nonprofit organizations, and government agencies are all examples of markets. In fact, everyone in our society is part of many different markets.

In order for a market to be viable for business purposes, however, certain conditions must exist.

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“Wardell has helped me systemize my business so I can travel with my family often and live the life I’ve always dreamed of.”

— Brad Haima, Founder, Circle Graphics

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