1. Focus on efficiencies
When times get tough, most people think about cutting back on their expenses, which is excellent advice if they have internal waste. But watch out for the trap of decreasing your margins. You can only cut costs so much. Eventually you also need to focus on the efficiencies of systems employed to operate your business. For example, almost every business could improve its production process by revamping employee job descriptions and workflow.
2. Embrace automation
While automating your production processes may absorb some cash up front, if you can afford it, it’s almost always worth the investment in the long run. The timing is usually right, because the cost of buying equipment typically comes down in a sliding economy.
3. Train, train, and train some more
Most business owners hire employees, and expect them to fit right in and do a great job. Then they get frustrated when things don’t instantly work out the way they planned. Instead, start every new hire with a comprehensive training program and establish a regular training schedule going forward. Depending on the job, this can often be accomplished in as little as 10 min per week.
Posted on May 7, 2013 by Wardell Admin
Why does your business exist?”
The answer to this fundamental question is often more difficult to uncover than meets the eye. A corporate mission is a way of understanding the purpose of your business beyond that of simply making money. A corporate mission statement is essentially a communication tool to give various stakeholders in your business a foundation for your work.
A corporate mission has a positive effect on your bottom line
A well-defined and properly communicated corporate mission will impact four specific areas:
The creation of a business mission statement begins with you
Writing a mission statement should begin with a reflection on why you started the business in the first place. How did you begin? What did you want to accomplish? When you’re ready to engage your business, follow these steps to create your corporate mission.
1. Your corporate mission statement must work for you
The principles of your mission statement must agree with your Personal Foundation. It’s your company, so if it doesn’t work for you, there’s very little point having one.
2. Involve everyone in your business
A mission statement that only serves the interests of the owner is as good as no mission statement at all. The final decision is yours but feedback and opinions from the people in your business will build acceptance and adoption
3. Give your people some place to start
Involving large groups can waste a tremendous amount of time and energy going around in circles if the agenda is too wide open. It’s much more efficient to solicit feedback and input in stages, based on your initial ideas than it is to begin with an open-ended question.
Your goal is to get your whole company moving in the same direction
Even the smallest companies can have a vision because every company should have a purpose. Some of the most successful companies have defined their missions and established a strong and effective corporate culture as a result. Here are some more examples of meaningful mission statements to get you started.
Google, Mission Statement:
Google's Mission is to organize the world's information and make it universally accessible and useful
The Body Shop, Mission Statement:
Our Reason For Being
To dedicate our business to the pursuit of social and environmental change.
To creatively balance the financial and human needs of our stakeholders: employees, customers, franchisees, suppliers and shareholders.
To courageously ensure that our business is ecologically sustainable: meeting the needs of the present without compromising the future.
To meaningfully contribute to local, national and international communities in which we trade by adopting a code of conduct which ensures care, honesty, fairness and respect.
To passionately campaign for the protection for the environment, human and civil rights, and against animal testing within the cosmetics and toiletries industry.
To tirelessly work to narrow the gap between principle and practice, whilst making fun, passion and care part of our daily lives.
Wardell Professional Development: Our Mission
Wardell Professional Development is a progressive organization, dedicated to helping people achieve their entrepreneurial dreams.
Posted on May 5, 2013 by Wardell Admin
What’s so unique about your business?
Your position in the market is the status consumers give to you in their minds. While every customer has different needs and opinions, looking at groups of consumers reveals clusters of individuals looking for specific needs.
Why you can’t be everything to everyone
In a competitive market, businesses will attempt to cater to increasingly specific consumer needs. By defining your market position you ensure:
Security – you are guaranteed a position in the market by claiming a piece of it as your own
Growth – it positions your value proposition to address a large base of consumers
Communication – a defined market position is a powerful marketing message that cuts through advertising clutter
Solidarity – it aligns internally with your Corporate Vision
Posted on Apr 25, 2013 by Wardell Admin