Escalation of Commitment - Don't be Afraid to Start Again.

Start again.

Easier said than done.

I was painting a room in my house and the colour was somewhere between mustard and green pea baby food.

It had looked ok on the 2" paint chip, but was not looking so good on the wall.

However...given the 2 hours of labour already invested and the investment in the paint, I convinced myself that it looked ok.

My wife in a moment of pity also agreed that it looked ok and so I invested 5 more hours in painting the entire room.

How to Build Trust with your Sales Prospects Part 1

Outstanding sales people become trusted allies

When your interests as a sales person are aligned with your prospects you’re looking out for their best interests. Creating a sense of trust and mutual interest is built on a foundation of respect. Successful sales people demonstrate this respect by being highly intuitive in communicating and empathizing with prospect needs. In the next two blog posts we will look at four habits that increase your effectiveness at engaging prospects and building trust:

Be aware of Cultural Context

Speak with the right language

Tailoring your speech to compliment your prospect’s level of education, literacy and understanding of technical jargon will create a sense of respect and competency

The Alarm Has Sounded. You Need to Cut Costs.

When a business is in trouble and needs to cut costs, careful consideration is important. Often times, good managers use short term thinking that can cut a budget's nose but spite a business’s face. Many business owners get the cutting knife and do more of a hack job then applying a sense of purpose and goals based strategy to the cuts.

There is no one magic solution to easily reducing costs and if that were the case, it would have been obvious and performed already.

Here are some practical tips for cost cutting without creating massive disruption in your business:

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Circle Graphics

“Wardell has helped me systemize my business so I can travel with my family often and live the life I’ve always dreamed of.”

— Brad Haima, Founder, Circle Graphics

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